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The Law Office of Joan I. Norek |
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Intellectual Property |
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Chicago, Illinois |
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Questions to consider:
A trademark is a product-source or service-source identifier. It’s a brand name or logo. It’s what the people who are or might become your customers/clients remember, hopefully. A trademark is the handle steering folks to your products, your services, your business. If your trademark was well selected, it has that something special –
If so, the trademark works and is one of your primary marketing and selling tools. Lose the trademark and you lose the value and bottom-line impact. To keep your clientele:
To keep your trademark
To keep your business good will
If the trademark means nothing to your business, why protect is a good question. If the business is succeeding, go back to the top and reread.
more topics - registration quick cost guide, naming and branding, trademark searches, slogans
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