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Trademark Internet Issues
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The Internet, and the computers that drive it, ushered
in a surge of
trademark uses and abuses.
Although the
duality of domain names (that they function both as
Internet addresses
and as trademarks - more) is now recognized, similar issues still linger.
Search-engine search-term auctions remain an intellectual property
frontier.
Trademark laws protect both the trademark
owner and protect consumers from
marketplace confusion. The Internet marketplace and consumer
expectations, however, are seldom static. Measuring the potential for
confusion in a dynamic milieu is
not easy.
The Internet's new-business streams run so fast that
they leave many industrious folks out there without a sound understanding of
how to select, use
or protect their marks.
other topics - trademark
myths, naming and branding,
oppositions,
trademark searches,
trademark
registrations,
domain names, slogans
Resources
questions, inquiries
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contact the firm
(all contact modes)
or call 312.419.8055
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